Top secret Growth your YouTube Channel
Have A Clear Channel Focus Make sure to have a clear direction for your channel.
This applies to the topic(s) you will focus on with your channel and the kinds of videos that will make up the bulk of your content too. YouTube users are much more likely to subscribe to a channel that has a clear and consistent offering than they are to one that seems to jump from topic to topic without an obvious direction.
Brand Your Channel
If you want to make a lasting impression on visitors to your channel, you need to make it look good. Here are the simple steps to do just that Set up a brand account on YouTube – this will give you access to YouTube analytics, which is important (more on that later)Add contact information and your other social profiles so visitors can engage with you in their preferred wayFill in the about section of your profile (using keywords where relevant) to help visitors learn about your brand Add a channel trailer – this is a great way of setting viewer expectations of your channel and introducing them to you Add a channel icon or logo – if you don’t have one there are quite a few logo makers you could use. Add a great looking YouTube banner – this can help you quickly tell a story about your brand (and your channel).
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Create Content for Your Audience (Not just yourself)
If you’re just having a bit of fun with your videos, then by all means create content for yourself. However, if you want the best chance of building a successful channel you need to create content that your target audience are interested in, and in formats they enjoy consuming too. Of course, this takes some research, and it might require a bit of trial and error to work this out too, but once you find a winning formula for you and your audience double down on it.
Discover What People Are Searching For The best way to find winning topics is to see what people are already searching for on YouTube.
TubeBuddy’s keyword explorer tool can give you some great insights on the search volume of keywords, related keywords, and the competition levels too. All essential elements for picking the right topics. You can view a playlist that takes you through how to get the most of the keyword explorer here. Another option for scaling your topic research is to use a tool called Keywordtool.io. You simply put in a broad keyword (e.g. in the image below you can see we put in “how to _ youtube”) And the tool spits out hundreds of keyword ideas that contain your original keywords. Many of which will be more specific topics (often called long tail keywords) which could be great topics to cover on your channel. Choose a topic you like the look of and use TubeBuddy to check how competitive it is! Do this for every video you produce and this will give you a better chance of success.
Optimize Your Videos (SEO)
It is vitally important to optimize your videos to give them the best possible chance of getting viewers and rankings. Here are the basic steps for optimizing your videos: Use you target keyword in your video titleUse video titles that will attract the most clicks (check out the competition to see common themes in their titles)Write keyword-rich (SEO friendly) and detailed video descriptionsMake sure you’ve covered all the main tags for your video (TubeBuddy has a tool that lets you copy your competitors tags in seconds) For a full walkthrough on how to optimize your videos, check out this video.
Be Consistent Uploading your videos consistently is a great way of getting viewers to come back to your channel for more.
Commit to your audience by uploading videos weekly, monthly, etc. depending on what works best for you and keep it going. The key is to develop a sustainable workflow and avoid dry spells which can lose you subscribers (and momentum). Consistent Uploading your videos consistently is a great way of getting viewers to come back to your channel for more. Commit to your audience by uploading videos weekly, monthly, etc. depending on what works best for you and keep it going. The key is to develop a sustainable workflow and avoid dry spells which can lose you subscribers (and momentum).
TubeBuddy Features
- Video Management
- Brand Overlay
- Bulk Uploading
- Closed Captions
- Mobile Screen Support
- Privacy Options
Reporting/Analytics
- Social Sharing
- Video Looping
- Video Streaming
- Video Marketing
- Analytics/ROI Tracking
- Customizable Branding
- Customizable CTAs
- Lead Capture
- Distribution
- Real-Time Chat
- Reporting/Analytics
- Social Sharing
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